Nim’s Fruit Crisps have benefitted greatly from Ultimate Digital’s digital print.
Its range of fruit crisps was nominated for an award in the Digital Labels and Packaging category within the 2016 Flexo Tech International Print and Innovation Awards.
The entry was for film printed for a new brand Nim’s Fruit Crisps range of five varieties and was in fact the only flexible packaging nomination.
The range was digitally printed on the HP 20000 press, which was commissioned by Ultimate Digital in 2015. The east cost company were one of the first companies in the world to install a wide web digital press to print flexible packaging.
Chris Tonge, Executive Director of Ultimate Digital said: “There were only 5000 of each design for Nim’s, only 4600 metres in total on a Matt opp and metallised opp laminated film.
“We had a turnaround time of only 10 days from design to supply. It was a colour sensitive range and had to be press approved by the designer.
This range has now been followed by three additional vegetable crisp designs so this new customer is clearly delighted.”
Ultimate Packaging is one of the leading suppliers of flexible packaging in the UK and with Ultimate Digital the group is leading the way with marketing and new product development projects with brands and retailers of all sizes.